Since its beginnings, Siegfried has attached great importance to its public appearance and a recognizable corporate design. The first visual element to include a Siegfried logo was created in 1879. The company chronicle shows that the Siegfried brand name was used at the start of the company’s operation. In the past, Siegfried combined its logo with a simple circle or a graphic letter ”S“.*
Siegfried’s current logo was introduced in the year 2001 and includes a line as a connecting element. The claim, expect more, was added in 2011.